Mike Branch joined Geotab in 2016 where he brings nearly two decades of experience and accomplishments as a data scientist, software developer, engineer and entrepreneur. He sits on the Geotab board and in his role as Vice President, Data & Analytics, Mike leads the development of data and AI products and strategy from over 4 million connected vehicles and over 70 billion data points per day. His responsibilities include developing new business uses for data and AI, the internal enterprise data strategy, the acceleration of the data strategy, data team development, as well as managing the data education and data privacy programs. In 2021, Mike played a key role in the development of Geotab Intelligent Transportation Systems (ITS), which provides insights to develop more efficient, safer and sustainable transportation systems. Most recently he launched Geotab’s new Generative AI beta Project G which allows you to converse with your fleet.
Mike holds a BASc in Computer Engineering from the University of Toronto and a Master of Management in AI from Queens University. He is a licensed P.Eng.
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